Logo Evolution
Aston Villa: Why the Lion Keeps Changing Its Frame
Aston Villa’s lion has lived inside both circular and shield-shaped badges. Looking across the modern versions reveals a club repeatedly adjusting the frame around a…
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EDITOR’S PICK / Logo Evolution
Fiorentina’s Changing Lily: From the 1980s F to the Modern Diamond
Fiorentina’s red lily is one of Italian football’s most distinctive symbols. Yet the club has not always presented it in the same way. From the experimental F-shaped identity of the 1980s to successive diamond crests…
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Everton’s Crest Changes: The Tower, the Motto and the Fans
Everton’s crest tells a story about more than graphic design. Its tower, wreaths and Latin motto became the centre of a debate about who gets…
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Inter Milan: The Snake, the Monogram and the Modern IM
Inter’s badge is famous for intertwined letters, but the club did not spend the entire modern era wearing a circular monogram. During the 1980s, a…
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Juventus: From the Traditional Oval to the Famous J
Juventus made one of football’s most noticeable identity changes when a compact J replaced the traditional oval. But the story did not begin in 2017.…
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PSG’s Logo Evolution: When Paris Replaced the Eiffel Tower with Letters
PSG’s crest history contains a striking interruption: for a period in the 1990s, large letters took the place of the familiar Eiffel Tower. Before and…
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Leeds United: From Peacock to Yorkshire Rose to Shield
Leeds United’s logo history is a story of changing symbols as much as changing shapes. The peacock, the Yorkshire rose and the later LUFC shield…
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Tottenham’s Cockerel: How a Detailed Crest Became a Minimalist Icon
Tottenham’s cockerel provides continuity through a history of changing frames and lettering. At different times it has shared space with a monogram and decorative elements,…
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Manchester City: The Rose, the Eagle and the Return to a Round Badge
Manchester City’s badge history offers a clear contrast between three different structures: a round rose emblem, an eagle behind a shield, and a later return…
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Chelsea’s Changing Lion: From the 1980s to Today
Chelsea’s lion is a familiar sight, but the way it has been drawn has changed dramatically. A heraldic figure, a lion above CFC lettering and…
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