THE FOOTBALL BADGE JOURNAL

Beyond the badge.

Stories, ideas and perspectives from the beautiful game.
For the details that make football matter.

CLUBS. CULTURE. THE GAME.
FOOTBALL, FROM EVERY ANGLE.

Latest stories.

THE JOURNAL

Badge Meanings

Football logos can look like a collection of familiar shapes: a shield, an animal, a flag and a few letters. Yet those details often reveal…

14 Oct 2026 / 3 min read

Matchday

A scoreline tells you the result. Watching the game around it reveals how that result happened. A few simple questions can make a match more…

14 Oct 2026 / 2 min read

Design guide

Choosing the right file format makes a football badge easier to use. PNG and SVG can show the same crest, but they behave differently when…

14 Oct 2026 / 2 min read

Badge culture

A football badge is small enough to fit on a shirt, yet it carries something much bigger: a shared sense of belonging. Before a player…

14 Oct 2026 / 2 min read